New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
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An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
Early entry deadline is 9 October.
The partnership includes best practice for brands and a film highlighting the low representation of disabled people in advertising.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
The scheme, in its 10th year, will introduce a new category.
Since starting five years ago, brands and media companies have started to do more, but is it enough?
Bringing together rich datasets with high-quality continuous panel data makes sense. There are endless examples of great pairings (Tom and Jerry, salt and pepper, gin and tonic…) — sometimes, you just can’t pick between the two.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.