Numeris argues that exposure and outcomes are not competing ideas but work together. But neither works well without trust, and that requires a single, transparent, industry-governed currency.

When people feel safe and seen, the dynamic shifts. Conversations become more open, and people ask questions, share ideas and build connections they might not have made elsewhere. The co-founders of Empower explain.

Now’s the time to really care about creativity. Can DOOH become the last true broadcast medium where you can display genuinely great creative? Ocean Outdoor’s chairman hopes so.

From the economy to Reform’s role in would-be migrants from France, the under-reporting of small, yet significant events will most likely see Labour get a kicking at the polls tomorrow, writes Ray Snoddy.

From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation. 

Five B Corp companies will be rewarded with a share of £600,000 of free Channel 4 advertising airtime. 

Welcome to the Brief, The Media Leader’s round-up of media news.

The not-for-profit, which held a campaign event at Portcullis House this week, is pushing for amendments to the Representation of the People Bill aimed at strengthening transparency and trust in political advertising.

Stop overlooking women’s expertise and start being intentional about shouting about it, writes Nicola Kemp.

As ideals and identity become more important, brands must rediscover the meaning of commitment and dare to reclaim their values, writes mnstr’s senior creative strategist.