Measuring the effectiveness of advertising on YouTube lacks local context and is opaque without third-party measurement, Barb argued on a briefing call Tuesday. Its head of insights shared how YouTube data over-indexes dramatically towards young, heavy users on TV sets in the UK.

Stacy DeRiso discusses what sets her agency apart from competitors and how she’s leading her staff amid a transitory period as Omnicom awaits approval on its plan to buy Interpublic.

New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report’s authors unpack why and what can be done to improve media effectiveness.

The “no ads option” will cost £2.99 per month on desktop or £3.99 per month on iOS and Android. Users with multiple accounts will be forced to pay more and organic sponsored content will be unaffected.

A new study examined how high-attention media formats boost profitability, uncovering an ‘astonishing absurdity’ in marketing practice.

The initiative’s “baby POC” is moving into its teen years by expanding its panel and capabilities, and it is inviting more advertisers to take part.

Digital ad revenue totalled £18.7bn in H1 and is expected to grow 10% annually in 2025 and 2026, reaching £45bn by next year.

Nabs’ Advice Line lead answers submitted questions on topics relating to redundancy, networking, and supporting working mothers, among others.

An estimated 100 of the 300 websites that belong to the Independent Publishers Alliance are unlikely to survive the next 15 months, a board member has warned, as referral traffic from Google dries up.

TikTok may soon have a new US owner after a ‘framework of a deal’ between US and Chinese leadership was announced. But uncertainty abounds over what it means for creators and advertisers, and for a powerful algorithm that could be controlled by a Donald Trump ally.