CEO Luke Bristow thinks the acquisition gives the agency a unique proposition to attract clients and top talent by putting ‘our money where our mouth is’.

Damien Bernet, Netflix’s EMEA ads VP, described the expansion of its programmatic partnerships as the latest step in Netflix’s broader strategy to offer the benefits of TV and digital advertising.

Podcast: Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn’s Future of Media London conference to reflect on his career and legacy at Global.

As part of its “business for good” ethos, the broadcaster plans to launch a competition to reward five B Corp companies with free airtime.

A new study by Vevo and Amplified Intelligence found “premium” YouTube channels drive 40% more active attention than non-premium channels.

StrategyChain will offer four core services — brand strategy, communications strategy, product innovation and business transformation — with the goal of helping clients build brands “from social out”.

Total magazine circulations fell again last year as consumer and special interest titles face challenges in retaining subscribers amid a transition to digital. But bright spots remain for some current affairs and fashion publications.

Growth in the number of SMBs is key to the success of Snap, Pinterest and Reddit. But each company has more up its sleeve in the medium-to-long term.

The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.

MG OMD’s CEO on the need to move beyond demographic-targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.