Reach audience and content director Anna Jeys speaks about the challenges in building audiences across social platforms, and the need to reach younger audiences on their own terms.
ARCHIVE ▸ Jack Benjamin
Green brings 30 years of experience in the advertising and cultural sector to the role, where he will lead the IPA’s Effectiveness Pillar.
In brief: Liz Wynn will lead The Guardian’s global digital reader revenue strategy and report directly to CEO Anna Bateson.
A new study from MediaSense found that media agency staff overwhelmingly believe the current pitch process is excessively exhaustive and time consuming.
Following the closing of historically queer-inclusive outlet BuzzFeed News and bankruptcy filing of Vice Media, LGBTQ+ publisher PinkNews has an opportunity to greatly expand its audience.
In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.
The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.
Bauer’s Greatest Hits Radio grew its morning reach by the largest percentage of any station during the first quarter (+28%), eclipsing two million listeners.
The solutions-focused community consultation on mental wellness has been launched to coincide with Mental Health Awareness Week.
In brief: Cornwell succeeds founding CEO Tom Bureau, who will move to become chairman.