TV advertising spend in the UK is expected to decline by 3% this year amid “tightened budgets”.
ARCHIVE ▸ Jack Benjamin
Brundrett has held a range of leadership roles at Vox Media over the past 15 years, most recently as COO before stepping down from day-to-day responsibilities in 2022.
The guide identifies areas where advertisers can consider action now to reduce the direct carbon emissions of their advertising activity.
Jon Steinberg joins Omar Oakes to discuss changes he is bringing to Future, the value of attending Cannes Lions, and the state of the digital publishing industry.
A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.
To celebrate the 50th anniversary of the launch of commercial radio in the UK, commercial radio industry body Radiocentre has rebranded and formally expanded its remit to include a digital focus.
The average open programmatic campaign runs on a “deeply concerning” 44,000 websites, with Made for Advertising sites comprising 15% of adspend.
In the non-executive role, she will chair the UKOM commercial board and join the UKOM executive board which is chaired by Iain Jacob.
The acquisition comes soon after The Brandtech Group bought digital media and marketing company Jellyfish.
The new policy will come into effect immediately and apply to all print and online ads.