Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.

The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

Analysis: Pavel Durov’s laissez-faire approach to content moderation landed him in hot water as governments seek to curtail online harms. But are Silicon Valley CEOs more interested in pursuing their concept of “free speech”?

Analysis: Private equity could see an opportunity to invest in the league as streamers are likely to continue to bid up the price of media deals.

Wolfson joins in the newly created role of international president to oversee Captify’s commercial business outside North America.

Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.

Google’s new AI photo editing feature “has the potential for misuse on a mass scale” despite its impressive tech, according to some tech experts.

According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.