MTM research also found that churn rates remain a concern, with users reporting “content fatigue”.

UK creators would lose valuable international engagement should a US TikTok ban come into effect, potentially impacting the scale of future brand deals.

Netflix, Disney+, Max and Paramount+ combined will generate AVOD revenue of $2.4bn and SVOD revenue of $16.2bn in the region by 2029.

Younger viewers are spending more time watching social video. Broadcasters are leaning in to short form to lure them back in the long term.

Sky, NBCUniversal, LG Ads, Titan OS and EssenceMediacomX debated how to best reach audiences in developing TV environments.

Mail Metro Media’s chief revenue officer sits down with Jack Benjamin to discuss the publisher’s multimedia strategy in what is a key year for politics and sport.

Samsung Ads will shape how CTV is integrated into Origin’s cross-media measurement initiative.

Barb has announced an upgrade that now incorporates 14 of the most-used traded audiences into its reporting.

Pay-TV subs are predicted to decline by 8% across Western Europe by 2029, according to the latest report by Digital TV Research.

A Pinterest campaign that utilised Mediahub’s new tool saw significant brand uplifts while reducing carbon emissions.