Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.
ARCHIVE ▸ Jack Benjamin
A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.
In brief: Business-focussed social media platform LinkedIn announced its user base is nearing 1 billion as it celebrated its 20th anniversary today.
Vice Media, BuzzFeed, Insider, and even Reach have seen revenues and valuations plummet amid a “confluence” of problems hitting the digital media market.
In brief: Reach’s total revenue declined 5.9% year-on-year, the company revealed in a trading update.
In brief: The publisher will become a partner for Ozone’s audience-led media offering, as well as its Biddable Management Service.
Twitter’s impact on journalism has been both a boon and a stain for a transitioning industry, writes Jack Benjamin.
In brief: The unit will bring together the specialist retail, direct-to-consumer, and social commerce functions that exist across GroupM.
In brief: The Guardian’s sales director Guy Edmunds has left the publisher after 20 years.
More than half of Clubhouse’s staff have been made redundant as the founders believe they must become nimbler to adapt the product to post-pandemic society.