Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.

A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.

Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.

It will become a working group within the Coalition for Innovative Media Measurement, to be chaired by Andy Brown.

Barb has updated its Advanced Campaign Hub to include planning for both streaming services and is in advanced talks with Disney to include Disney+.

Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb’s TV audience data.

Advertising is key to unlocking profitability for Roblox. But its ad and child safety policies are complicating a fast-growing revenue driver.

News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.

Hunt replaces outgoing editor-in-chief Gary Jones, who stepped down earlier this week.

Jim Mullen told members of the Stationers Company that journalism is ‘in danger of being taken for granted’ and urged the government to regulate Big Tech.