Analysis: The NBA has tripled the value of its TV rights despite declines in viewership, as live sports have become increasingly important to broadcasters and streaming companies.

In Alphabet’s earnings call, CEO Sundar Pichai described the importance of its AI strategy to drive continued business growth, even as the tech giant warned of forthcoming challenging comparables.

Google’s announcement that it would not be deprecating cookies after all has been met with a mix of surprise and furore, but stakeholders say post-cookie solutions are going ahead.

In Wednesday’s speech, King Charles outlined the priorities of the new Labour government. Media trade bodies reacted positively, but urged the government to provide more clarity on plans to tackle AI and HFSS.

Reporters Jack Benjamin and Ella Sagar look at the stories that mattered most in media and advertising this week, including coverage of the Euros and takeaways from the latest IPA Bellwether.

A new consortium of influencer marketing trade bodies wants to better collaborate and standardise the industry, including by improving ad disclosures and addressing the growth of ‘kidfluencers’.

The IPA Bellwether Report revealed “vim and vigour” regarding UK businesses’ intention to expand marketing spend, according to director-general Paul Bainsfair.

Across Reach publications, 45% of Euro finals coverage and 56% of semi-final coverage was blocked from receiving advertising, having been wrongfully deemed “not brand safe”.

The solution connects telco partners, publishers and brands through a first-party data identifier to deliver audiences that have provided consent for marketing purposes.

Analysts explain why the presumed Vivendi offshoot could be a good fit with the London Stock Exchange and how the capital has moved to attract more investment.