According to an IPA report, this suggests the impact of SVOD is ‘less significant than previously imagined’.

Three-fourths of UK adults say they consume sport-related content via broadcast TV, the largest of any media channel, while more than double say they watch via streaming.

Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.

August box office was led by impressive runs from Deadpool & Wolverine, It Ends With Us and multiple family films. September is likely to be quieter before a big Q4.

Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.

Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.

A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.

The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.

The digital ad giant has reportedly been working on the OS since the pandemic as it looks to compete with Google, Amazon and Roku.

Analysis: Pavel Durov’s laissez-faire approach to content moderation landed him in hot water as governments seek to curtail online harms. But are Silicon Valley CEOs more interested in pursuing their concept of “free speech”?