As a result of changing habits between generations, only OOH consistently delivers over 90% weekly reach across all age groups.
ARCHIVE ▸ Jack Benjamin
Through its member status, IMTB will provide direct representation of the influencer marketing sector to the committee.
The new UK bill, which seeks to replace Europe’s GDPR legislation, has drawn a mixed reaction from industry leaders.
A new survey by Women in Journalism and Reach also found that a quarter of participants said they had experienced some kind of sexual harassment or sexual violence in connection to their work.
Mail Metro Media’s commercial director discusses how she ended up in media, and what she’d like to see changed in the current state of the industry.
Reach expects growth from its expansion into the US to help buoy the publishing company amid persistent macro headwinds acting as a drag on its earnings.
Analysis: Limiting teens’ usage of TikTok could create artificial scarcity of content and ad inventory, media buyers warn.
In brief: Bettman, who joined Time Out in 2018, will be based in New York and report to Time Out Group CEO Chris Ohlund.
In brief: February total box office revenue totalled £78.5m, 6% lower than February of last year.
Mail Metro Media has launched Metro 360, a new advertising solution to create opportunities for advertisers to deliver multi-platform campaigns for Metro audiences.