Four members of the Future 100 Club Class of 2022 implored industry leaders pushed for stronger inclusivity and wellbeing policies.
ARCHIVE ▸ Jack Benjamin
The charity is launching new training solutions and expanding its commercial offer to address mounting mental wellness challenges.
Speaking at The Future of Brands 2023 conference, the BBH founder decried the state of British brands and downplayed the effects of media fragmentation on the ability to cut through.
The spring survey seeks to measure how digital agencies and specialists perceive the various media owners they work with.
The move comes within weeks of the AOP published an open letter decrying “unscrupulous” tech vendors of stealing publishers’ IP through illegal data scraping practices.
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
The Writer’s Guild of America’s strike is likely to negatively effect global streaming companies, which are already losing money.
The Next Gen board is part of the PPA’s strategy to encourage more inclusivity of younger voices across the special interest and magazine media sector.
The release comes as research projects launched by the marketing body found that trust in national news brands is higher than social media, leading to greater ad effectiveness.
An assessment by Scope3 has found direct digital ad inventory like Teads’ greatly reduces emissions from digital advertising.