Television spot advertising expenditure in Western Europe will rise by 33% in real terms over the coming decade, according to a new report from ZenithOptimedia. This is a slower growth rate than the 43% rise recorded in the previous ten year period. Advertising expenditure stood at $22.0 billion in 2003 and is expected to grow… Continue reading W. European Pay-TV Revenues To Exceed Adspend In 2004, Says Report
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More voices were added to the cry of ‘recovery’ during February as a number of global advertising agencies posted upbeat figures and trading outlooks. Omnicom, which owns BBDO Worldwide and TBWA, said that its worldwide revenues rose by 18.3% during Q4 2003. Across the full year they were up by 14.4%. Omnicom says that the… Continue reading INSIGHTanalysis: Media Healthcheck – February 2004
Aegis Group, the global media and advertising network, this morning said that advertising is now back into the cycle of positive growth and expects an extra boost in 2004 thanks to the ‘quadrennial effect’ of the US election, the Olympics and the European soccer championships. The group says that the advertising recession, which ended in… Continue reading Aegis Forecasts Global Ad Growth Of 5.3% In 2004
Global media inflation is rising faster than economic growth, with Central & Eastern Europe, Latin America and Asia-Pacific currently being the driving regions. It is television, which for the last few years has seen significant deflation, that will bounce back to show the strongest inflation during 2004. According to figures from Initiative Media, even weak… Continue reading Media Inflation Outpaces Economic Growth, Finds Initiative
The pay-TV sector in Western Europe was worth almost â‚Ź20 billion in 2003 and is expected to grow by 23% to â‚Ź24 billion by 2006, according to a report from Screen Digest. The European Digital Pay TV Revenues report forecasts that during the same period the number of pay-TV subscribers will rise by only 10%,… Continue reading Western European Pay-TV Revenue To Rise 23% By 2006
The latest set of global advertising forecasts from Initiative Media‘s annual Spheres Of Influence report adds further weight to the argument that the wider advertising economy is improving. Initiative forecasts a 5.8% rise in global advertising this, after an expected growth rate of 4.8% in 2003. The UK’s adspend is forecast to finish 2003 up… Continue reading INSIGHTanalysis: Media Healthcheck – January 2004
Global advertising expenditure growth will accelerate in 2004, as a new world order in advertising emerges, according to the latest Spheres Of Influence report from Initiative Media.The agency network forecasts that worldwide adspend will rise by 5.8% to reach $331.4 billion in 2004. This figure accounts for the combined markets of the 44 countries on… Continue reading Global Adspend To Rise 5.8% In 2004, Says Initiative
The global economic recovery now appears to be shaping up, with the US leading the way, according to Jean-Philippe Cotis, chief economist for the Organisation of Economic Cooperation and Development (OECD). Speaking at the World Economic Forum in Davos, Switzerland, Cotis was keen to point out that in most countries the upturn is weaker than… Continue reading INSIGHTanalysis: Global Economic Recovery Shapes Up
Aegis Group, the media and market research firm has said that trading is in line with expectations and anticipates further progress will be made in 2004. Europe’s largest advertising buyer claims that turnover, revenue and operating profit improved in 2003 and there is cause for New Year cheer given the upturn in the advertising and… Continue reading Major Media Buyer Upbeat On 2004
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann