Stronger than expected activity in the US and a slight upturn in Europe has prompted ZenithOptimedia to raise its full year forecast for global advertising expenditure. However, the revision was small and the outlook is for modest growth moving into 2004. Analysts estimate that the ad market will grow to the tune of 3.2% this… Continue reading Zenith Sees Signs Of Recovery In Ad Market
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Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis
Tentative optimism gave way to pronounced confidence in August as the media sector showed signs of resurgence after three difficult years. Analysis of the US market shows that there was growth across most categories in the first half of the year and although Europe remains flat at best, there is cause for hopefulness as 2004… Continue reading INSIGHTanalysis: Media Healthcheck – August 2003
Europe’s largest broadcaster has suggested that the worst of the advertising recession is over and there is cautious enthusiasm about prospects for growth. RTL Group, which owns 45 television and radio stations across the continent, issued first half results on Wednesday which showed significant gains in earnings (see Positive First Half For RTL And Five).… Continue reading RTL Sees Signs Of Improving Ad Economy
The advertising recovery is taking longer than anticipated and analysts have been forced to revise their forecasts to reflect industry realities. Signs are that growth will be limited this year and hopes for a more significant recovery are pinned on 2004. The US continues to outpace the Eurozone but certain media sectors are performing better… Continue reading INSIGHTanalysis: Media Healthcheck – July 2003
The contrasting fortunes of advertising markets on either side of the Atlantic became more apparent in June with bullish mood in the US unmatched in the UK and across Europe. However, economic growth is slow in most major countries and there is little prospect of a boom to rival that of the late nineties. Reflecting… Continue reading INSIGHTanalysis: Media Healthcheck – June 2003
Respected market observer, Sir Martin Sorrell, yesterday told WPP’s AGM that there are signs of stabilisation in the advertising and marketing services industry, particularly in the US. Sorrell has long held the belief that a turnaround in the depressed advertising sector would not begin until 2004 and that it could take until 2008 for growth… Continue reading Sorrell Sees Signs Of Stabilisation
The latest global advertising forecasts from ZenithOptimedia offer a mixed prognosis for the industry with regional variances providing cause for consideration. The media services agency continues to predict full-year growth of 2.9% in current currency and 1.0% in constant currencies. Worldwide ad expenditure for 2002 came in at $315.3 billion, representing an improvement over 2001… Continue reading Worldwide Advertising Forecasts From ZenithOptimedia
Growth in advertising and media expenditure will be modest this year, although somewhat higher than in 2002, according to the latest Global Entertainment And Media Outlook report from PricewaterhouseCoopers (PwC). The report predicts that global media and entertainment spend will top $1.1 trillion in 2003, a 3.7% rise on last year. Following this, in the… Continue reading Media & Entertainment Spend To Show 4.8% Growth Over Five Years
There is a broadly positive sentiment coming from companies in the media and advertising industry, with US groups remaining more bullish than the Europeans, according to Merrill Lynch‘s TMT Conference, held in London last week. European companies remain relatively upbeat, despite the fairly depressed conditions here. The broker says that declines in most areas appear… Continue reading Media Conference Finds Upbeat Sentiment