March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006
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Advertising expenditure in the UK rose by 4.2% in 2005, reflecting increases in most major media, with the internet leading the way, enjoying year on year growth of 23%. According to new figures from Nielsen Media Research, Spanish-language and cable TV followed the internet in terms of adspend growth in 2005, rising by 17% and… Continue reading US Adspend Up By 4.2% In 2005
Outdoor advertising in the US rose by 9% year-on-year in 2005, with the latest figures from the Outdoor Advertising Association of America (OAAA) revealing revenue hit more than $6.3 billion, compared with $5.8 billion in 2004. Outdoor media performed well across most of the top 10 advertising categories, with large growth seen in communications, insurance… Continue reading US Outdoor Advertising Up By 9% In 2005
In February, 2005 adspend for both the UK and US was revealed, with the internet fuelling revenue growth across both sides of the pond. According to figures from Thompson Intermedia, advertising expenditure in the UK rose by 5.4% year on year in 2005, with TV adspend up by 4%, reaching £4.2 billion (see UK Adspend… Continue reading INSIGHTanalysis: Media Healthcheck – February 2006
Local search engine advertising is predicted to reach nearly $4 billion by 2010, up from just $420 million in 2005, according to a new report from Borrell Associates. This year, the report estimates that local advertisers will push almost $1 billion into the advertising channel, almost doubling spend from 2005’s figure. Borrell reveals that local… Continue reading Local Search Adspend To Reach $4 Billion By 2010
Search engine marketing is only at 10% of its potential size, with Geoff Ramsey, chief executive officer of eMarketer, forecasting the media to double over the next three years. Speaking at the recent Search Engine Strategies Conference & Expo, Ramsey predicted that $10 billion would be spent on the advertising channel in 2009, up from… Continue reading Search Engine Marketing To Double By 2009
US Internet advertising revenues for 2005 are estimated to exceed $12.5 billion, up by 30% over the previous revenue record of $9.6 billion in 2004, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Revenues from the fourth quarter of 2005 totalled a record $3.6 billion, up 35% year on… Continue reading US Online Adspend Passes $12.5 Billion In 2005
Total advertising expenditure in the US increased by 3% year on year in 2005, reaching $143.3 billion, with adspend in the fourth quarter of the year up by 3% compared to the same period in 2004. According to new estimates from TNS Media Intelligence, the majority of the 19 media measured by TNS MI experienced… Continue reading US Adspend Up By 3% In 2005
Outdoor advertising’s revenue growth slowed towards the end of the year, with weaker than expected results for the fourth quarter of 2005 resulting in overall growth of 5.7% year on year. According to new figures from the UK Outdoor Advertising Association (OAA), revenues were up by just 2.02% year on year in Q4 2005, half… Continue reading Outdoor Adspend Up By 5.7% In 2005
Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online