Local online advertising in the US is predicted to grow by 31.6% over 2006, reaching $7.7 billion in 2007, according to new research from Borrell Associates. US Local paid search, which Borrell says is already approaching $1 billion this year, is forecast to grow by 86% in 2007, to $1.8 billion. In addition, local e-mail… Continue reading US Local Online Advertising To Grow 31% Over 2006
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TV adspend is continuing to grow in the Americas, although not as quickly as in the 1990s, according to a new report from ZenithOptimedia. ZenithOptimedia says that television advertising is now growing at 5% a year in the region, compared to 6.3% a year in the 1990s, with competition from cable and satellite companies keeping… Continue reading TV Adspend In Americas Growing At 5% A Year
Total US advertising expenditures in the first six months of 2006 increased 4.1% to $73 billion year on year, according to new data released by TNS Media Intelligence. Spanish language media benefited from a boost in the form of this summer’s World Cup, rising 20.5% to $2.4 billion, whilst internet display advertising, rose 18.95 to… Continue reading Total US Advertising Expenditures Increased 4.1% In H1
US advertising spend rose 5.1% year on year for the first half of 2006, due to gains across media, according to preliminary figures released by Nielsen Monitor-Plus. The figures show that adspend, led by internet, Spanish language TV and local magazines, increased in almost all reported media. However, a number of media did not show… Continue reading US Adspend Grew 5.1% In H1 2006
US measured adspend declined 0.3% year on year in May, the first comparable period monthly decline since May 2002, according to new data from TNS Media Intelligence. US gross domestic product dropped last quarter to 2.5% from 5.6% in Q1 which could spell worrying times ahead for the advertising industry. Adspend in the US has… Continue reading Slight Decline In US Measured Adspend
US Advertising spend in the first quarter of 2006 rose 5.6% over the same period last year, according to new research from Nielsen Media Research. Ad spend, which rose in almost all reported media, was led by internet, Spanish-Language TV and outdoor, while slight declines were felt in coupon, local newspaper and network radio. The… Continue reading US Ad Spend Rises 5.6% Year-On-Year
US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year
Overall internet advertising revenues totalled $12.5 billion in 2005, a new annual record exceeding 2004’s figure by 40%. According to new figures released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC), internet ad revenues in the last quarter of 2005 reached $3.6 billion, representing a 34% increase over the same period in 2004. Commenting… Continue reading Online Adspend Hits $12.5 Billion In 2005
Behavioural targeting advertising in the US is expected to pass the $2 billion mark by 2008, with marketers expected to spend $1.2 million on the medium in 2006. According to eMarketer, the medium’s strong growth is being driven by three main factors, with behavioural targeting appealing to marketers by getting better results from fewer impressions.… Continue reading Behavioural Targeting Advertising To Pass $2 Billion By 2008
US online advertising expenditure in the first quarter of 2006 rose by 9.3% compared to the last quarter of 2005, with pricing also enjoying a strong performance. According to a new study from Deutsche Bank in conjunction with MediaPost, the cost of premium inventory increased by 3.8%, with run of network inventory up by 2.7%… Continue reading US Online Adspend Up By 9.3% In Q1 2006