A new study from DAX, the digital audio exchange created by Global, reveals how the rise in voice-activated devices and podcasts will continue to drive change in the way advertising is planned, created and bought in the UK.
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Williams talks about Channel 4’s move out of London and whether other broadcasters will make further shifts into the regions; the revival of Who Wants to be a Millionaire; bids for Sky; and gender diversity at ITV.
If the industry continues to collaborate to make automated trading accountable and more transparent, all parties will be able to operate confidently, writes Clementina Piazza.
The evidence suggests agencies have become disconnected from society and are left unable to explain the changes within it, writes Tracey Follows. They now seriously risk being left behind.
Frank Krikhaar examines the ways the ad industry can have a real and lasting impact on sustainability – and help use its creative clout to deliver positive change.
Dominic Mills looks at the striking mismatch between industry perceptions of media effectiveness and what the evidence actually says. Plus: How Marc Pritchard is taking P&G back to the future.
A recent debate with senior industry names asked if Brexit is the biggest challenge UK advertising has ever faced. Here, Fredrik Borestrom reports back on the arguments.
#timeTo, which builds on the momentum of the #MeToo and #TimesUp movements, has been set up by the Advertising Association, NABS and WACL to “stamp out” sexual harassment in the workplace for all sexualities and genders.
Fran Cowan was unanimously voted in by the IAA UK board, and will work with the international trade body’s multiple committees to build its brand in the UK.
The title went free in September 2015 and recorded its highest ever circulation figure in the period from July to December 2016, reaching almost 307,200 copies.