More Advertising articles

The B2B audience has drastically shifted in recent years, writes Katy Halewood. Here’s how marketers can keep pace.

Talon founders and former managing partners Frank Bryant and James Copley have this week been promoted to managing directors – alongside a host of further promotions and new hires.

By embracing boringness, brands are able to bring some stability into the lives of consumers beleaguered by everyday forces of change, novelty and uncertainty, writes Geoff Copps.

Dominic Mills wonders if clients and agencies will begin to factor in Trust Quotient scores when deciding where to place their ads. Plus: An idiot’s guide to the Havas/Vivendi deal.

Vincent Bolloré, the billionaire chairman of French media company Vivendi, has announced his intention to buy a 60 per cent stake in advertising group Havas from his own holding company.

The debate about online ad regulation was raised again this week – this time by the Times journalist who exposed how brands were inadvertently ‘funding terror’ through extremist YouTube videos.

Douglas McCabe, Enders Analysis’ CEO and director of publishing and tech, says the industry has been sucked into a vicious circle as the obsession with short-term metrics and quick wins continues to grow.

The media industry has been warned to get its house in order ahead of the launch of the new currency for published media early next year.

As MacKenzie leaves the Sun, does this signal an end to the excessively rude in popular British journalism – or is Murdoch simply having a clean-up ahead of Ofcom’s decision on 21st Century Fox’s Sky bid? By Raymond Snoddy.

A personalised web experience for every internet user, based on their behaviour, is not far off, writes Ohad Tzur. Here is what publishers need to know.