More Advertising articles

Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.

People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.

Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.

Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.

Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.

BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.

Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.

TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.

The move, confirmed on Tuesday, should shine some light on the murky world of adtech supply chains, where dozens of players extract fees as an ad moves along the pipes from advertiser to publisher.

Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.