More Advertising articles

Every Euro spent on advertising powers a seven-fold boost to GDP, according to a new study by Deloitte.

Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats

Hear from the likes of Jenny Biggam, Tess Alps, Simon Daglish and Craig Tuck in our video interview predicting what 2017 could have in store for media and advertising.

The figures are part of a wider survey carried out by think-tank Credos and the Advertising Association on the impact Brexit is having on adland.

Sponsored: As we approach the annual Year Ahead conference, Craig Tuck, MD UK at RadiumOne, offers his thoughts on the UK’s programmatic future.

BARB’s Justin Sampson explains what the TV audience measurement body is doing – and the problems it faces – tracking viewing across subscription VOD services.

Katie Ingram will work across the publisher’s brands – including The Independent, the London Evening Standard, and ES Magazine- driving bespoke insight projects and building partnerships with agencies and clients.

Former MD Jason Cotterrell is to take on the newly created role of group development director.

Now 2017’s tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.

Curiously, Sir Martin Sorrell’s predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.