Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
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The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans
Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.
People are so convinced that traditional media are dying, they simply can’t accept the evidence which proves it untrue, writes Newsworks’ Denise Turner.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
Media has been obsessed with predicting and planning for life after the digital revolution. Research The Media’s Richard Marks asks whether that future is now with us.
Marketers have become too binary – and relying solely on Facebook and Google will only go so far, writes Mark Jackson.
BARB, the body that measures UK TV audiences, has promoted its deputy research director, Joe Lewis, to head of insight.
Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
TabMo, the programmatic mobile video specialists, has recruited Dan Read for the newly-created role of head of trading and platform sales.