More Advertising articles

New double-sided screens offer accessible passenger information as well as advertising.

New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers. 

Industry leaders expressed dismay at GARM’s shuttering due to the lawsuit filed by X and called on advertisers to steer clear of the platform.

US audiences crave TV from across the pond (and beyond), creating a golden opportunity for brands to reach new audiences in fresh ways.

For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.

The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry’s themes and concerns.  

Analysis: The tie-up highlights a focus on IP and news brands’ move to leverage their journalism.

When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.

CTV can ensure brands reach the right audiences, but only when it’s part of a multichannel strategy can it help advertisers get consumers to the finish line.    

Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.