More Advertising articles

If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.

We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way. 

Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.

This year, the scheme covers three areas: business, talent and charity.

An investigation by the UK competition watchdog provisionally ruled that Google has engaged in anti-competitive practices in open-display adtech.

The streaming company has struck similar deals in the US.

While Matalan’s AI-generated ads have generated a lot of buzz, human involvement remains crucial to ensure authenticity, emotional resonance and meaningful storytelling.

Elon Musk’s GARM lawsuit has highlighted why brands should support responsible media that provide a benign advertising environment, an engaged audience and a measurable return on investment.

Futuristic ads give us clues about what concerns consumers may have and what products may alleviate those concerns — as well as the power of brands. 

At this year’s event, the industry will gain insight into how audio advertising delivers the three Rs: resonance, reach and results.