Raymond Snoddy wonders whether the Facebook/Instagram deal is a symbol of how money and power has shifted in the internet world…
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Bruno, a 19 year old student and a panellist at MediaTel’s latest Youth, Media and Technology event, gives an open and honest account of his media habits and reveals what he really spends his money on… A must read if you want to target young people!
SpotXchange is set to launch a new service SkipIt that lets consumers control their online video ad experience by providing them the option to skip online video ads at their convenience.
A new report shows that Yahoo/Bing has experienced a 46% increase in US search advertising spend YoY compared to Google’s 26.6% growth YoY.
The Guardian’s Three Little Pigs ad – its first major brand campaign for more than 20 years – has won the January/February Thinkboxes.
Online display advertising has surpassed the £1 billion mark for the first time, according to the latest IAB adspend figures.
Advertisers have just two months left before the law changes governing how they use cookies. With fines of up to £500,000 faced by companies that fail to obtain informed consent from their customers for tracking their behaviour, non-compliance with this EU e-privacy regulation, dubbed the Cookie Law, is simply not an option, warns ISBA.
Wired magazine and Lexus have partnered to create the first mass-produced print ad embedded with a near-field communications (NFC) tag.
Forget the never-ending ‘year of mobile’ – it is all about the week of mobile. IAB and PwC released the findings from their annual mobile advertising spend study yesterday, showing that advertising on mobile devices increased by 157% in 2011 to a new high of £203.2 million.
Advertising on mobile devices rocketed by 157%* in 2011, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study.
