Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
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Clearcast and IMD have completed a six-month pilot scheme with Mediaocean to transfer TV campaign media data from CARIA to agency workflow systems.
The Newspaper Marketing Agency has relaunched as Newsworks. New CEO Rufus Olins, who is driving the re-branding of the organisation, said the change is symbolic of a new reality in national press.
“Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess,” according to Business Insider.
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
A global survey undertaken by digital marketing agency Greenlight claims that 30% of people ‘strongly distrust’ Facebook with their personal data, while 44% say they would ‘never’ click on Facebook sponsored ads.
Raymond Snoddy says ITV and RTL’s latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times…
A rare jobs news section from NewsLine featuring new roles for four people MediaTel has worked with for some time.
Specific Media has boosted its VOD credentials with the hiring of Graeme Hutcheson as Head Of Video.Hutcheson is currently Associate Director, Futures & Implementation at MediaCom, where he oversees MediaCom’s buying and planning activity in VOD and explores commercial opportunities across new broadcast platforms. Initially he joined MediaCom as a Buying Manager, heading up TV… Continue reading Hutcheson Leaving Mediacom for Specific
Warc has released its latest Consensus Ad Forecast today, which shows the US ad market receiving the largest upgrade in forecast growth (4.1% this year, a rise of +0.8pp from the January forecast) of the 13 markets measured by the research.