It’s not easy to turn down ROI in favour of maintaining values, writes MediaCom’s Josh Krichefski – but if we don’t have courage in our convictions industry progress will be undermined.
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Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
Advertising network Publicis has merged two of its six media agencies – Blue 449 and Spark Foundry – with Chris Boothe to lead the new global network.
We’ve been spending billions of dollars of marketing spend on ‘good-enough’ proxies for people and audiences, writes Wavemaker’s Alex Steer. What we’ve built is a house of cards.
An ad-free streaming service co-funded by ITV isn’t going to do advertisers any favours, writes Dominic Mills. Plus: how to cut through the brand purpose white noise.
In this week’s Media and Marketing podcast, host John Reynolds interviews the newly-appointed CEO of Wunderman Thompson Mel Edwards. Plus: Outsmart and Total Media on the Capital’s junk food ban.
Sizmek, the buy-side advertising platform, has made three executive appointments this week – including Paul Wright who joins as general manager with full oversight of the EMEA regions.
Jacob has over 30 years’ experience of founding, building and running media and advertising businesses, and was previously CEO of Publicis Media, EMEA.
Back from Mobile World Congress in Barcelona, our experts share their views on what the tech-fest means for advertisers
Mediatel’s Future of Brands conference – which ran in London for the second time earlier this month – launched in Sydney yesterday in association with Ebiquity, with over 100 leading brands amongst the 250 delegates.