In their quest for brand safe environments, are advertisers erring too far on the side of caution? The IAB and Newsworks have partnered to open up the debate.
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As P&G and Unilever move into the DTC market, Dominic Mills tests some assumptions about their evolution.
Almost a year after resigning as chief operating officer of Publicis Sapient EMEA, Ewen Sturgeon has returned to the agency world as Wunderman Thompson’s CEO, Europe and South Africa.
The new president of the IPA has today outlined his two-year agenda, calling for the ad industry to become “partners for growth” in a world of “fundamental change” for clients.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year. Here, experts share their views on the results.
Media fragmentation has complicated the advertising market, writes Duff Borer – and with it the media planner’s line of sight, from initial business problem to campaign execution.
For marketers clinging to the idea that cookies deliver the all-important missing piece of their data jigsaw, perhaps it’s time to think about letting go, writes Carl Erik Kjærsgaard.
Despite most traditional media being stagnant or in decline, the UK’s ad market expanded at its strongest rate since 2015 last year.
High share prices at P&G and Unilever show their classic branding and marketing skills are still enormously effective, writes Dominic Mills.
Following last year’s shock move into the out-of-home market, Global has today confirmed a number of key executive appointments for the new outdoor division.