If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
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Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.
Meanwhile Blue 449’s managing director, Lindsay Turner, has been promoted into the position and appointed to the Publicis Media UK board with immediate effect.
Our experts (and a few Lush customers too) share their views on the beauty brand’s surprise move to pull itself from social media.
The separation between TV and cinema in terms of budgets, artistic vision and viewing figures is narrowing, writes Luke Randall. Intriguingly, the same might be true of the metrics that media agencies use for them too.
As a new Kantar study shows online ads are not reaching and engaging women as well as they could, Hannah Walley looks at the strategies to reverse the trend.
In-house agency OLIVER has hired Richard Stainer as CEO, global clients to expand the agency’s in-house service to global brand clients.
Newly-merged WPP agency VMLY&R has hired Justin Pahl for its new London CEO position, focusing on growing the agency’s capabilities to deliver an integrated creative and digital offering.