Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.
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WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
Oliver Hansard, 4C Insights’ VP Sales, explains why marketers have to take an audience-first approach to their advertising – and why the logical adaption is for media agencies to mould their teams around that strategy.
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
Ahead of Future of Brands Sydney, Rob Atkinson looks at some of the biggest issues facing the Australian media and advertising market this year
A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.