As the industry welcomes its new audience measurement currency, now is the time to harness the power of published media, write the chief executives of Newsworks and Magnetic, Vanessa Clifford and Sue Todd.
Showing 1241-1250 of 2,131
More Agencies articles
Independent media agency Bountiful Cow has hired Ellie Roberts as its head of planning, completing its senior team a year after launch.
As global head of strategy, Shula Sinclair will be in charge of product output and strategic thinking coming out of the international client teams.
Dominic Mills ponders where the new JIC will lead news and magazine brands. Plus: how the WPP saga has put a previously inactive board in the spotlight, and the perils of Facebook’s facial recognition.
Sutherland replaces Rick Hirst, who is moving on to a new global role within the network.
In this week’s Media and Marketing podcast, host John Reynold’s interviews City A.M. editor Christian May and Rachel McDonald, the MD of Carat, Manchester.
Execs from Mindshare, Google and Media iQ give their take on what the latest results mean for the industry.
As WPP CEO Martin Sorrell stands down after 33 years, Julie Langley, Tracey Follows, Alex DeGroote and Bob Wootton offer their views on what adland will look like without him at the helm.
Current data scandals show that UK publishers were right to back their instincts and invest in a new joint industry currency, writes Simon Redican.
As a shareholder in the brand building business, John Lowery is aghast at the damage Sorrell’s pursuit of money has inflicted.