PwC’s Sam Tomlinson outlines five reasons why the media and advertising sectors should feel good about 2019.
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If you build a strong brand, consumers are more likely to dismiss any negative information that comes out about you, and it may even make them like you more, writes William Hanmer-Lloyd.
Everything that needs taking down and burning in adland.
In the second of two specials, experts from across the media and advertising sectors reveal their blueprints for a prosperous 2019.
Tracey Follows explains how brands should begin preparing for an increasingly decentralised, virtual and identity focused world.
Jacob takes up the post on March 31 2019, succeeding Douglas McArthur who is stepping down after
nine years in the role.
In the first of two special features, experts from across the media and advertising sectors reveal their blueprints for a more prosperous 2019.
Nick Manning, Bob Wootton and Brian Jacobs share their views on WPP’s mission to turn the beleaguered holding company into a “creative transformation” business.
Wavemaker’s Anna Hickey never had a master plan, but sometimes that’s the best way to forge a career.
WPP has today published its hotly anticipated strategic review, with CEO Mark Read announcing a mission to turn the beleaguered holding company into a “creative transformation” business.
