By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
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Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
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A debate raging between Thinkbox and Ebiquity has a level of rigour and intellectual honesty that is good for the industry, writes Dominic Mills. Plus: Magnetic comes out guns blazing, and a new wave of tech obfuscation.
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Rajar’s Q4 2018 report has painted a healthy picture of an evolving radio sector – here are the key take-outs, with views from industry experts.
Launched in November, the campaign has already raised over £200,000 with Londoners making a record 9,156 referrals to StreetLink.
In this week’s podcast, Dylan Jones Jones explains how GQ attracts younger readers and why advertisers are migrating back to magazines.
In his new role, Womack will focus on building growth by delivering people-based platforms and solutions to clients at scale across the EMEA market.