It’s not easy saying sorry and explaining what led you to make a poor decision, writes Jan Gooding – but doing so is an act of strength rather than weakness.
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Advertisers are still failing to invest enough into media training, a new survey of advertising professionals revealed this week.
Advertisers hold the cards when it comes to reporting success – so how will we know if the great in-housing experiment has worked? Plus: ISBA’s Dorchester headache and why Advertising Week Europe mystifies.
Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.
WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.
If half the world hates your brand, the other half will buy your product, writes Sophie Russell.
Our behaviour is largely driven by imperatives that we have developed through evolution – so trend-spotting marketers take note.
A review that threatens to fracture the 37-year relationship between Audi and BBH is discombobulating to say the least, writes Dominic Mills.
Disney announced this week its new streaming service would cost just $7 a month or $70 annually as it goes head-to-head with the likes of Netflix.
Meanwhile Blue 449’s managing director, Lindsay Turner, has been promoted into the position and appointed to the Publicis Media UK board with immediate effect.