Bob Wootton looks at how adland corrupted one of its favourite buzzwords. Plus: Why we need a review into the value of media channels, and CRM forceably revisited.
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Further efforts from media owners to work collaboratively with one another may create more problems than it solves, PHD Media’s chief strategy officer has said this week.
Adland bosses from the media owner, agency and client side have agreed this week that the industry is suffering the effects of “terrible” briefs, leading to low quality work, frustration and wasted time.
Spending time and money questioning the brief means better defined objectives – and subsequently stronger execution and fewer marketplace regrets, writes Jan Gooding.
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
We’ve finally realised that YouTube is unlikely to ever be 100% safe for advertisers, writes Ebiquity’s Martin Vinter. So how should brands navigate this problem?
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
The managing director of Mediacom Manchester, Nicola Marsh, has been selected as the new chair of Manchester’s NABS hub.
Demonstrating the growing strength of the UK’s ad industry, the AA has published the sector’s first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.