Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
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Social and creative agency eight&four has hired Lucy Walker as its first audience director.
Moving up from her deputy role, the IPA has today announced the promotion of Belinda Beeftink to research director. She will succeed Lynne Robinson who is moving to a part-time consultancy role.
The industry likes to talk about transparency in media – but less so when it comes to media research, writes the7stars’ Helen Rose. It’s time to change that.
It’s time to take account of the mood and the moment a person is in at the other end of the ad server, writes Jacqui Wallis.
UK customers say that Lush, Netflix and John Lewis offer the best customer experiences, according to a new study from C Space.
From Spotify analysing your musical mood to in-car facial recognition, is emotional targeting of advertising logical – or even ethical? Research the Media’s Richard Marks investigates.
The acquisition will enable Jellyfish to add app store optimisation to its current client offering, and allows the two agencies to combine resources to facilitate their growth.
The creative industry must do more to address poor mental health in the workplace, writes Josh Krichefski, CEO, MediaCom UK.
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.