WPP’s digital agency Wunderman has this week acquired Gorilla Group, a US-based ‘commerce experience’ agency. The deal sees Gorilla become part of Wunderman’s growing commerce offering, Wunderman Commerce.
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Concluding its global media review, Mars has decided to consolidate its media planning and buying entirely within WPP’s investment wing, GroupM.
In his new role, Dominic Williams will be responsible for looking after client relationships and partnerships.
Collaborative machines are set to redefine parts of our society, writes futurist Tracey Follows – they also provide an opportunity for those who can help us navigate a new era of people-tech culture.
In her new role Laura Fenton will be responsible for driving and developing the day-to-day business and delivering best in class services for clients.
Changing auction dynamics mean advertisers may be overpaying for media, writes Brian Fitzpatrick. Is your programmatic ad tech up for the challenge?
The advertising industry is going to need to upgrade its weaponry if it thinks it’s going to take the fight back to the likes of Accenture, writes Dominic Mills. Plus: raining on radio’s parade…
In the wake of Mars pulling its advertising from YouTube after another brand safety blunder, analysts have said a new opportunity has arisen for ITV and other broadcasters to take a larger market share of VOD advertising.
Rajar’s Q2 2018 report has painted a healthy picture of a sector willing to invest and evolve – here are the key take-outs, with views from industry experts.
The latest findings from the AA/WARC show that radio has witnessed a huge surge in adspend, rising 12.5%, while radio’s digital ad formats have grown almost 40%. We asked those in the sector what’s behind the strong performance.