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As the online measurement body approaches its tenth birthday, Richard Marks explains how it fits into the currency JICsaw.

Attitude often doesn’t precede behaviour, people lie and they can’t tell the truth even when they want to. So why on earth do we let them inform our marketing strategies, asks Will Hanmer-Lloyd.

Karmarama says the ‘customer’ is dead – too bad its parent company thinks the opposite, writes Dominic Mills. Plus: a bonanza beckons for OOH’s long tail, while the IPA Effectiveness Awards prove that TV still rules.

In this week’s Media and Marketing podcast, host John Reynolds interviews Jon Sharpe, Europe CEO of newly merged WPP business VMLY&R.

WPP’s newly merged VMLY&R London has confirmed that Sophie Lewis – who joined Y&R just last month – will be chief strategy officer, reporting to European CEO Jon Sharpe.

As Ogilvy delivers on a global simplification strategy, its new UK leadership team has been unveiled today – and includes the agency’s first ever chief customer officer.

Creative agency BBH has been named the Grand Prix winner of the 2018 IPA Effectiveness Awards for “supercharging” Audi’s UK business over the past three years.

It may put some noses out of joint, but it’s time for closer collaboration, writes Bountiful Cow’s Lucy Markham.

According to the IPA and System1 report, ads that use creativity in the form of brand characters or motifs are better at eliciting an emotional response and boosting brand recognition – yet their use is in decline.

The appointments come after Trefor Thomas was hired as chief creative officer in May and Eoin O’Neill promoted to chief technology officer and global head of SEO in April.