As they confront Facebook and Google, commercial TV rivals are talking of co-operation – but they are determined not to repeat the mistakes of the newspaper industry.
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Patel will be responsible for leading Spotify’s sales team in the UK, reporting into the VP of sales for Europe, Marco Bertozzi, and will be based in London.
Sponsor content: The overuse of the ‘premium’ label in advertising is rendering the word meaningless. It’s time for a clear definition, writes Inskin Media’s Sebastian Schindler
From gaining the creative agency buy-in for a programmatic era, to the lurking threat of brand safety ‘black holes’, senior experts from around the media industry had a lot to talk about at dmexco 2017. David Pidgeon reports.
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
Quality advertisers and publishers need GDPR to bring balance back to the industry and to regain consumer trust – and it can’t come soon enough, writes James Collier.
Dominic Mills examines the very verbose launch of new agency Uncommon, unpicks Facebook’s latest numberwanging, and wonders what thought-processes led to the naming of WPP’s Wavemaker.
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an “ad agency for a time when the world hates ads”.
A host of digital formats – including social media in-feed ads, paid content, online video and native advertising – are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.