Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
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Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.
In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.
From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports
Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
Fetch has appointed a new business development director, commercial director and UX lead.
Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it
Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.