Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…
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The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The race to be the standard continues, writes Results International’s Mark Williams as he digests the latest mergers and acquisitions activity sweeping across the sector.
The advertising industry has made diversity, in all forms, a key plank of its offering. Inadvertently, Saatchi’s boss Kevin Roberts has highlighted its failings, writes Dominic Mills.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.