The headlines currently being grabbed are the tip of an iceberg that has been looming on the horizon of the online ad ecosystem for some time, writes Steve Doyle.
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West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
Just as the original Naked Communications model helped change the ad industry, we need something just as radical to rewrite the rules for today, writes Dominic Mills.
Join senior media and creative planners, clients, media owners, data business and programmatic companies as they debate the role of the planner in an increasingly automated business.
We have failed to fully articulate the dramatic impact that mobile apps should be having on media plans, writes Gavin Stirrat.
Talking AI devices are taking over, and the prize for the brands that know how to exploit them will be huge, writes Dominic Mills.
Taken captive by its own organisational structure, Pepsi’s in-house agency forgot to ask the questions that ought to be asked, writes Dominic Mills. Plus: Why Sorrell is like a beef chow mein.
The general unaccountability of tech companies to our governments, and ultimately to us as citizens, is the bigger issue, writes Communication Partners UK’s Roy Jeans
Geoff Copps provides a new – and essential – spin on the growing debate around context in advertising.
Blackwood Seven, the media platform that uses artificial intelligence to make planning and buying decisions, has appointed Elliot Parkus as UK managing director.
