After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
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The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.