After a positive turn in 2015, the client agency dynamic has “hit a roadblock”, with the number of agencies reporting relationship improvements falling from 70% to 53%, according to the latest SoDA report.
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Rebates, a coup, grumpy publishers, vibrating shoes and an unholy mess: Bob Wootton digests a busy month in media
A leading advertising client has called on other brands to step up and take a greater role in helping to solve some of the problems that plague digital advertising.
Dominic Mills would bet good money that there would be fewer splits between clients and agencies if only they would get sloshed together more often – plus: a planner to make you squirm, and Radiocentre’s excellent new campaign
Dallas Wiles has also been promoted to commercial director.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
At last, it seems the pendulum that says video is the future may be swinging back, writes Dominic Mills.
VivaKi’s Danny Hopwood discusses how ad technology and an influx of data is impacting the traditional agency structure.
The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.