Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
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Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
In a statement, Havas said Frampton will continue to focus on the group’s vision for innovation and build on the company’s client strategy for growth, with Ireland falling under his new remit.
You have until the end of the day to enter Mediatel’s annual Connected Consumer Awards, which invite media owners, agencies, consultancies and tech providers to showcase the best of their work from the last 12 months.
News UK picks up three awards, including the Grand Prix, as the BBC, DCM, Weve, ZenithOptimedia, ITV, MEC and MTM are all crowned category winners.
The latest ABC release for the July – December 2015 period charts all the trends for the consumer magazine market. Here is Newsline’s overview – with links to full articles and charts for each sector.