In a fascinating debate at the 2017 Connected Consumer Conference we learned what is essentially a magic formula for better advertising – but the ingredients to make it work are not always easy to acquire.
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Time Inc. UK has promoted Jon Restall to the role of head of agency partnerships, it has been announced.
Williams will be responsible for a trading and investment portfolio that exceeds £1bn of billings a year in the UK on behalf clients that include Mars, Asda, Visa and Belle.
The language used in GroupM’s surprise announcement that MEC and Maxus are to merge brings to mind the master of a peculiarly British form of misery, writes Dominic Mills. Plus: Revival of the JICs.
As WPP announces that Maxus and MEC are to merge, the7stars’ Jenny Biggam asks if this is really in the interests of clients.
GroupM, the investment arm of WPP, is merging the global operations of its agencies MEC and Maxus under the leadership of MEC’s CEO Tim Castree.
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
Despite growing and persistent problems, why are brand owners still in such thrall to Google and Facebook, asks Bob Wootton.
The advertising industry is thinking about viewability all wrong – and it’s time to reshuffle priorities, says Comscore’s CEO Gian Fulgoni
Behavioural science, machine learning, connected data and cross-device measurement are just some of the issues to be tackled at the 2017 Connected Consumer Conference next month.