Withholding payments for more than 90 days is the new norm as brands and agencies squabble over viewability and ad fraud issues, writes Matt Byrne.
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The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
Procter & Gamble’s chief brand officer, Marc Pritchard, has a Walter White moment…
When presented with so many problems in an ecosystem with so many players, there is what can only be described as a diffusion of responsibility. It certainly takes a brave soul to take a stand and change the ways things are.
Rowlinson, previously chief operating officer at Mindshare UK, will lead the technology company as it enters the market delivering media planning tools, data analytics and digital services for advertisers.
From the bizarre press release to Steve King’s impressive rise through the ranks, Dominic Mills unpicks the changes under way at the top of Publicis Groupe
Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.