Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
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Brands are shifting ever more spend on to Facebook, so it’s high time they got some hard data about advertising on the site, writes Matt Bell, head of digital strategy at MEC
So much of what Cannes has become is an existential parody, writes Dominic Mills – but there is just enough creativity with real purpose at its heart to (almost) balance the books
Bourn is the former MD of Braben and, most recently, SVP Europe of MWW, where he built a client base including Bloomberg Media, Sky Media, Bauer Media, and the Content Marketing Association.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
No one has come out of the ANA rebates probe with much credit, but there has been a distortion of such magnitude that it threatens its credibility, writes Dominic Mills
As a bombshell report reveals US advertising agencies run rebate schemes to pad profits, Brian Jacobs and Bob Wootton assess the damage – and investigate what it means for the UK market
The much-anticipated report from the Association of National Advertisers (ANA) and K2 Intelligence shows that cash rebates – an illegal practice in the US – were found to be “pervasive”.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
A probe by a US marketing trade group is set to reveal that US ad agencies are accepting rebates from media companies. As adland nervously waits, Bob Wootton looks at some likely consequences.