Some people argue neuroscience is turning ad creativity into a manipulative, painting-by-numbers game, but Dominic Mills only sees more effective advertising. Plus: Grey plays gesture politics.
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Marketers don’t come out of the Google video debacle very well, writes Bob Wootton – and their shareholders should be asking about the governance that led to such biblical waste and exposure.
If you shovel your money into a mysterious machine without asking what on earth you’re actually doing, then the fault is really yours.
It is “palpably clear” that Google, Facebook and the wider industry is unable to regulate itself argues Chris Clarke, chief creative officer at DigitasLBi – but ISBA is having none of it.
The Connies brings together the established UK Connected Consumer Awards from Mediatel and the internationally based Connected TV Awards from Videonet.
The current witch-hunt against the online giant is both entirely necessary and way overdue, writes Raymond Snoddy.
MediaCom UK’s Karen Blackett, Mindshare’s Helen McRae, and Coty Inc.’s Sara Wolverson were all celebrated during a ceremony at The Orangery at Kensington Palace on Tuesday evening.
As the pressure mounts, no-one is now going to put their head above the parapets and stick up for Google, writes Dominic Mills. Plus: a worthwhile investment of the Guardian’s trust funds.
Alongside Zohrer’s new role, Joe Brewer and Steve Ray have also been promoted to planning partners.