The ability to simultaneously run digital ads on ‘second screen’ devices that correspond with what is playing on the TV is opening up new creative and strategic options for advertisers – but the concept comes with warnings.
Showing 1721-1730 of 2,255
More Agencies articles
Media agencies were never supposed to be data management or analytics businesses – should they even try? Media iQ’s Stewart Easterbrook discusses in this video interview.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Mark Jackson, MC&C’s new managing director, discusses the benefits of joining an independent agency.
There is nothing marketing can learn from Leicester City’s Premier League win, writes Dominic Mills, so quit trying – plus: the rise of advertising mimicry and the threat to creativity
Channel 4 walks away with the Grand Prix for the second consecutive year – while Posterscope, Facebook and Sky Media, amongst others, also win prizes.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The year has started strongly for the ad and marketing-tech sectors, but will the upward trend continue? Results International’s Julie Langley assesses the latest M&A activity.
ISBA, which represents 450 major brands, including Unilever, Coca-Cola and Santander, consulted with lawyers and media experts on issues advertisers felt had “undermined” trust between clients and agencies.
Carat’s Matt Landeman and Matthew Hook have also been promoted.