Ex-VivaKi boss to lead global performance marketing capability.
More Agencies articles
Fetch’s Greg Grimmer on building and maintaining a quality app.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. By Aliceinml.
The move will help cinema align itself with other AV channels as it seeks to revamp big screen media buying.
The Exchange Lab’s CEO, James Aitken, will leave the company following the deal – making way for executive chairman Chris Dobson to step up.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
New research finally reveals how Volkswagen, as a premium brand, has been impacted by the emissions scandal. Good luck advertising their way out of this one, writes Dominic Mills.
Speaking at a Thinkbox debate in the House of Commons this week, VCCP’s Charles Vallance argued that data science is squeezing out the art in advertising. Was he right?