It has been a strong quarter for radio and the latest results from Rajar paint a rosy picture, particularly for the commercial sector. Here, experts from UM London, Starcom and Total Media share their views on the latest findings.
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The deal should strengthen The Trade Desk’s ability to help advertisers target consumers across multiple devices.
For some it will give rise to a new golden era of advertising, for others it means the end of their business. Dominic Mills sinks his teeth into the biggest shake-up to privacy law in two decades.
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
A year since Exterion won the TfL ad contract, bosses at both organisations have unveiled their joint plans for a change in the way they work with agencies, the imminent arrival of new digital formats, and 2018’s automation plans.
Online advertising has had a pretty bad rap in recent years, but industry bosses argued the case for optimism at this year’s Automated Trading Debate.
Following the appointment of Chris Forrester to the newly created role of chief revenue officer, the publisher has hired Aki Mandhar as chief operating officer.
Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
Out-of-home specialist JCDecaux announced its move towards automated trading and planning today, alongside a digital charter to ensure advertiser trust along the way.
As GroupM launches a new business to give single-buy access to addressable TV inventory from every broadcaster on every platform, John Moulding explains what this means for the industry.