Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands’ Caroline Foster Kenny.
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Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
We have entered a complicated world where advertisers’ media budgets are under intense scrutiny, writes Dominic Mills – and they better get used to it. Plus: the genius plan to hold Facebook to account.
Mobile-first agency Fetch is to open a new office in Tokyo today – in combination with Dentsu and Dentsu Digital – as it continues its global expansion.
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
In these straitened times advertisers are treading on thin ice with their Christmas marketing strategies, writes Dominic Mills. Plus: The confusing problem of ‘personalisation at scale’.
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.