Grimmer says the distrust in digital marketing was “strange”, adding: “Are we all trying to go back to 1955? Digital clearly works – and it drives positive change.”
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Following the biggest shake-up in newspaper ownership in over a decade, Dominic Mills wonders if legacy media owners – even in different sectors – will feel inspired to follow.
Mediatel caught up with Google’s ex-creative lead during the Future of Brands conference to find out what he loves – and really hates – about modern marketing.
Joining the leadership team, Stoppani will be responsible for leading the agency’s approach to delivering client service across the UK.
Speaking at the Future of Brands, Denise Turner, insight director, Newsworks, and Jacob Lachmann, CEO, AudienceProject, discuss whether the tide turning against digital marketing – and if so, what it means.
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Leon Taviansky, who has been chief operating and financial officer since 2013, takes up the position of CEO after playing a “significant role” in transforming Exterion Media and driving growth.
Too often internal conflicts hamper any pan-industry attempts to lobby effectively, writes Bob Wootton – but there is a new opportunity to fight harder.
Brands are paying more money than ever for increasingly cluttered Super Bowl ad slots, but it doesn’t seem to put them off, writes Dominic Mills. Plus: How the ASA deals with idiocy.
The final session at Mediatel’s important new conference, The Future of Brands, is being led by global mobile agency Fetch and asks How can digital marketing deliver positive change?