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Route’s Euan Mackay explores the purpose and place of digital out-of-home in the marketing mix.

We invite all practitioners with a stake in delivering outstanding solutions for the connected consumer to select from the categories below that best match your contribution and to enter this year’s awards.

The winning ad campaign of the Channel 4 £1m Diversity in Advertising Award launches tonight, coinciding with mental health awareness ‘Time To Talk’ day.

Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.

This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.

Dominic Mills wonders if the excellence of the Financial Times’ journalism can help change the minds of ‘news rejectors’. Plus: why the AA wants to spread the advertising jam around, and how awards schemes discriminate.

The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.

The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.

In a bid to save $400 million, the FMCG brand’s chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.

This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.