Headquartered in Manchester, Running Total will be co-owned by Total Media and John Marshall and Colin Reynolds, who become joint managing partners.
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Rather than staving off the threat of adblocking, advertisers should be looking at the very real opportunities to give consumers advertising they actually value, writes Adform’s Rick Jones.
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Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
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The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.
