Despite agency trading desks remaining the dominant model for programmatic ad buying, advertisers are “demanding a new kind of relationship”, according to a report from the World Federation of Advertisers.
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From 1 June Sadoun will preside over the management board, which will also include Steve King, currently CEO of Publicis Media.
adam&eveDDB’s founding partner, James Murphy, has revealed his business lost £3m in contracts following the decision to leave the EU in June – but he remains positive about adland’s future outside of the EU.
New research from The Chartered Institute of Marketing reveals that 76% of marketers say ad-blocking will be good for the industry as it will force them to be more creative about how they engage with customers.
Gentry will commence his role in early March, reporting into Videology’s EMEA managing director, Jana Eisenstein, and will lead a team of over 40 people across the region.
There’s too much self-interested froth killing the creativity in advertising, writes Bob Wootton. It’s time to ditch these new obsessions and reclaim the big idea.
Why are people working in media and advertising choosing to discard centuries of understanding in an attempt to get with the kids, asks Route’s James Whitmore.
After yet another rebrand, the last 17 years have been erased from RKCR/Y&R’s history, writes Dominic Mills – plus: why Robert Senior quit, and beware of Facebook bearing gifts.
Dan Hanson and Alexander Wisch of Bloomberg Intelligence explain how economic challenges will impact agencies and the wider media and advertising sectors in 2017.
Solid Christmas retail figures will help hard-pressed CMOs make the case to their boards for maintaining spend, writes Dominic Mills – but watch out for the caveats