2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…
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To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA’s Mark Finney.
Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.
Currently global chief revenue officer at Performics, the Publicis-owned performance marketing agency, Bertozzi will start in the new role in January and will be based in London.
The new rules were announced today by the Committee on Advertising Practice and ban the advertising of high fat, salt or sugar food or drink products in children’s media.
Xaxis, WPP’s programmatic business, has named Nicolas Bidon as global president, succeeding Brian Gleason who is moving to GroupM’s new [m]platform as global CEO.
The agency has also opened a new office in Singapore.
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.