Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
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The media research sector is set for an interesting future, finds Ellen Hammett.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
In a statement, Havas said Frampton will continue to focus on the group’s vision for innovation and build on the company’s client strategy for growth, with Ireland falling under his new remit.