More Agencies articles

Media agencies have a tough road ahead of them, writes Dominic Mills – but they can reach the promised land.

The hope is the ABC report and certificates will help the industry to better understand viewability products and compare their capabilities – allowing agencies and advertisers to make “more informed” purchasing decisions.

Clients and agencies say brands might have learned to be better listeners, but often what they hear is selective – and it can cost them business.

The ad industry not only needs to diversify its workforce – it also needs to represent Britain more accurately in its output, writes Dominic Mills.

After Publicis coughed up an eye-watering $3.7bn for Sapient last week, Dominic Mills examines what it says about the industry, and where it leaves the other holding companies.

Dentsu Aegis Network has reached an agreement with the principal shareholders of mobile agency Fetch to acquire an 80% stake in the company – with an option to take 100% at a later date.

Brands that have embraced the fast-paced world of digital technology and social media are “falling victim to short-termism”, the chairman of Karmarama has said – and it could set them up to fail in the long run.

InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?

Join Karmarama’s Jon Wilkins and Johnston Press’ Ashley Highfield – alongside start-ups, industry experts, and thought leaders – at MediaTel’s flagship event on 3 November.

adam&eveDDB takes the prize for the Foster’s “Good Call” campaign which helped the struggling Heineken-owned brand return to market leadership – generating £32 of revenue per £1 spent on advertising.