Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
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Advertising, globally, will amount to $552 billion next year – a 4.3% increase, year on year – but factoring in wider marketing services, the figure rises to more than a trillion dollars.
It’s time agencies and advertisers asked themselves serious questions about the media world they are creating through their investment decisions, writes Tess Alps.
Itch Media’s Richard Noble is ready to disrupt the traditional role of the big ad agencies. Interview by Ellen Hammett.
An update to OneSoon’s TV advertising analysis software is set to offer media agencies much higher accuracy levels, moving from minute-by-minute data to second-by-second.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Antipathy towards holding companies and their group trading operations is growing, writes Bob Wootton
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.