Despite positive revisions to budgets in the latest IPA Bellwether report, the UK’s uncertain economic and political climate meant industry financial prospects remained negative.
Showing 1781-1790 of 2,384
More Agencies articles
The latest Connected Screens survey reveals that 40% of us have installed an adblocker – but Research the Media’s Richard Marks isn’t surprised given he uses one himself…
The idea that brands can turn their content into a revenue stream is a puzzling one, writes Dominic Mills.
Today sees the launch of Mediatel’s newly developed Mapping section within the Regional module of Mediatel Connected.
Felicity Long has been named managing director of iProspect UK as the agency looks to strengthen its leadership team.
Speaking at the Automated Trading Debateon Tuesday (4 October), M/SIX’s chief revenue officer, David Grainger, said that creative agencies have been left behind.
Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’s ‘Leading Change’ proposition.
In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.