Now 2017’s tech-fest has drawn to a close, Newsline hears from Posterscope and Media iQ on what they think were the key take-outs for advertisers.
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Curiously, Sir Martin Sorrell’s predictions for 2017 make no mention of something that must be giving him sleepless nights, writes Dominic Mills. Plus: A secret message, and a new phrase for adland to hump to death.
Globally-leading media companies could provide the best minds to form a core Brexit negotiation team, writes Roy Jeans – with a brief to think the unthinkable, and by doing so frame a fundamentally different strategy
There’s only way to kick-start the New Year in media – with Mediatel’s annual Year Ahead, the invite-only networking event for senior professionals.
Following a beta launch in the US, advertisers will now be able to measure “Human and Viewable” and “Human, Viewable, and Audible” video ad impressions, helping to determine campaign effectiveness and weed out ‘bot’ views.
2016 was a tough year for the industry – Bob Wootton shares his wish list for getting it back on track…
To cheer everybody up following a crap year for adland, Dominic Mills has found 12 reasons to be cheerful in 2017.
Dispatches from the front lines of the ad-blocking war, part 1: The Coalition for Better Ads. By ISBA’s Mark Finney.
Like too many political campaigns, some in the media industry are promoting falsehoods to fit a biased agenda. With ample evidence, BARB’s Joe Lewis sets the record straight.
The industry is facing an almost perfect storm of threats – mostly internal, mostly self-inflicted and often the result of self-delusional thinking, writes Dominic Mills.