The ex-managing director of Initiative has today launched Communication Partners UK to fill a “recognisable gap” in the UK’s media planning and buying landscape.
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To help estimate total campaign ROI and discover “inspirational” radio ads, the RAB has launched two apps for both advertisers and agencies.
Starcom MediaVest Group has promoted Scott Curtis to European mobile strategy and development director.
Addressing leading industry figures on Wednesday, incoming IPA President Tom Knox has said advertising should be a “force for good” with a more progressive ambition.
In this short video interview, the chair of the judges explains what makes the category so important – and how it can tell us something about the way the connected consumer is altering the advertising landscape.
Mark Cross, director of Chartroom, said judges had originally been looking for client examples of connected solutions across devices and channels, but what they actually found was something more interesting and profound.
The UK’s second largest commercial broadcaster takes the Grand Prix – as MediaCom wins Most Connected Agency for the second year running and Manning Gottlieb OMD wins Best Connected Campaign for John Lewis and ‘Monty the Penguin’.
Following the publication of the latest UK adspend forecasts, James McDonald, research analyst at Warc, explains the drivers behind digital’s double-digit growth.
AOL has appointed Tremor Video’s UK MD, Alex Macnamara, in the new position of multinational head of agency sales, it has been announced.
A former MediaCom USA boss has sparked concern amongst Wall Street analysts over different forms of agency rebates. Could this be a defining moment on the issue of media kickbacks?