Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.
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Fetch has appointed a new business development director, commercial director and UX lead.
Omnicom and McDonald’s think they are working together to build the agency of the future, but Dominic Mills isn’t buying it
Statistics around the number of women that head up UK media agencies are wrong, write Zenith’s Richard Shotton and Claire Linford. It’s time to tone down the optimism.
The final instalment of Alice in Medialand – is the boss really dead?
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media. Next week: the last instalment…
The ANA lifted the lid on the media toilet earlier this summer to discover something rotten. How can the industry get rid of such a putrid mess, asks Dominic Mills
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
As the gender debate kicks into overdrive, Dominic Mills – with the help of some industry contacts – examines why women do so well in media agencies, and what we can learn from this.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.