Known as ‘The Connies’, the awards are held in celebration of those pioneering new advertising, technological and commercial opportunities in the connected industry.
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Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
The media research sector is set for an interesting future, finds Ellen Hammett.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Bob Hoffman, aka The Ad Contrarian, argues that advertisers hate older people and ignore anyone over 50 – but Richard Shotton says reality might be more nuanced than Hoffman suggests.
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Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.
Advertisers should take all they have learned about people-based marketing and move it beyond the walls of the tech giants, writes Signal’s Neil Joyce.
Welcome to the world of Alice – a weekly glance at the absurdities of a life working in media.