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‘Optics’, the weasel word made infamous by the CEO of Premier Foods, is going to be a big deal in 2015 – and we will see its effects play out in adland in two ways as the giant supermarkets slug it out to the death.

Denise Turner, chief insight officer at Havas Media Group, is joining newspaper marketing body Newsworks as director of insight early next year.

From the best films to the rise (and rise) of programmatic – and much in between – hear from Xaxis, Mindshare, dunnhumby, Newscred, DCM, Primesight and Carat as they offer their predictions for the year ahead.

How can brands speak to a more tech-savvy and fluid family unit? OMD UK’s Rian Shah uses the findings of a major new research project to find out.

After a day of judging this week, the final shortlist for the 2015 MediaTel Media Research Awards has today been announced.

Rees, who has held the role for four years, is leaving in the New Year to pursue other interests.

Digital Prophet, Head of Disruption, Chief Pollinator and Media Shepherd: to the outside world, they’re stupid job titles. But inside, they do make a certain kind of sense…

Based in the London offices of Dentsu Aegis Network, Jarvie will be responsible for overseeing the agency’s key global clients.

The move will see Tempero’s business integrate into the European arm of ICUC, Dentsu’s social media moderation and management agency.

Cheil Worldwide, the South Korean ad company, has announced it has signed a deal to acquire a “significant initial investment” in iris, the London-based agency network with clients including Samsung, Barclaycard and Adidas.