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Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’s ‘Leading Change’ proposition.

In the wake of Facebook’s video metrics controversy, the IAB’s Alex Kozloff argues the industry needs to take a step back and think about the bigger picture of digital measurement

Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.

Guardian News & Media partners with iProspect to deliver a new data proposition – introducing premium publisher audience targeting to the programmatic marketplace.

In the wake of extraordinary revelations over inflated video views, Dominic Mills asks what on earth it will take for the social media giant to play fair with advertisers’ money.

Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.

Ads for Mars products have gone bonkers. What’s going on, wonders Dominic Mills.

From the impact of AI, to the obstacles holding back the marriage between programmatic and creative, senior figures debated the biggest issues facing digital marketing at this year’s Dmexco. Newsline editor, David Pidgeon, reports

Holistic multi-platform TV campaign management is a reality, while programmatic barriers are breaking down, discovers John Moulding.

Fetch has appointed a new business development director, commercial director and UX lead.