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From Thinkbox’s surprising new Payback 4 study, to David Abbott’s legacy as an advertising great, this week Dominic Mills is taking lessons from the present as well as the past.

Out-of-home research body, Route, has announced that data for supermarkets has been added to its survey as the organisation signs up two Group M agencies.

Tracy’s appointment comes as Rob Horler, CEO of Dentsu Aegis Network Northern Europe, takes on additional responsibilities of overseeing the development of Dentsu Aegis’s iProspect, Carat Enterprise and Data2Decisions brands.

MacLachlan, who joins Fetch from mobile technology agency Red Ant, has previously worked with clients including eBay, Skype and Groupon.

Now Publicis and Omnicom have terminated their merger plans, bosses Maurice Levy and John Wren have had their credibility torn to shreds, writes Dominic Mills. So what happens next?

The mutual agreement has been blamed on “difficulties in completing the transaction within a reasonable timeframe,” although tax issues, regulatory problems and rumours of infighting have marred the plans from the start.

What marks out a great client? In the third of the series, David Indo explains how the best clients benefit from being very clear about what they want from their media agency.

Lumping tablet and smartphone reporting into ‘mobile’ is frustrating, but the success of tablets as a platform in their own right will hopefully see things change this year, says InSkin Media’s Dominic Tillson.

The POG merger was originally trumpeted as a logical sharing of cultural values but it now looks as though the whole deal is predicated on tax – and that is really not a good place to start, writes Dominic Mills.

Phil Sumner, Nielsen’s UK media director, uses new research insights to answer a question often asked by the industry but has, until now, largely gone unanswered…