More Agencies articles

Advertiser body ISBA has published a new report looking at payment by results mechanisms that can help clients and agencies get a fair deal in their negotiations.The second Payment by Results report, commissioned by ISBA and conducted by the advertising research consortium (ARC), sets out to aid clients and agencies benchmark their remuneration arrangements.Jonathan Lace,… Continue reading ISBA publishes report outlining payment by results mechanisms

“We are drowning in data and lacking in insights,” according to Sheila Byfield, leader, business planning at Mindshare Worldwide.Speaking at this morning’s MediaTel Group seminar on the ‘Future of Media Research’, Byfield said: “If I had one wish, it would be that I had nothing to do for six months, so that I could take… Continue reading Sheila Byfield: “We are drowning in data and lacking in insights”

Aegis is to cut 5% of its global workforce, around 780 employees, as it seeks to cut costs in the economic downturn.The firm revealed the cuts today as it announced its financial results for 2008. It said that the job losses would help it save £20 million in 2009.Aegis reported a pre-tax profit of £166.8… Continue reading Aegis to cut 5% of global workforce

MediaCom has retained its status as the number one media agency for the seventh year in a row, while Publicis agencies Starcom MediaVest and ZenithOptimedia have both slipped in the last year, according to Nielsen.Nielsen’s data shows that Starcom MediaVest and ZenithOptimedia each shed more than 15% of their media billings in 2008, along with… Continue reading MediaCom retains number one media agency status

Advertiser body ISBA is producing a new guide to give clients a better understanding of how to work with digital agencies.ISBA has worked with two leading digital agencies, Dare and i-level, to produce the 50-page guide for its members.Launched next Monday at a special seminar for more than 100 advertisers, it will look into the… Continue reading ISBA launches guide to working with digital agencies

WPP and Omniture have announced a strategic partnership to provide clients with more-effective insights across digital and traditional media channels.The two companies will collaborate on technology development, on sharing data and information, and in consulting services. The collaboration will focus on providing chief marketing officers and other marketing executives at clients, with greater consumer insights,… Continue reading WPP and Omniture launch partnership to improve marketing ROI

Carat UK managing director Neil Jones has joined News International as director of commercial strategy, while Jeremy Schwartz, former marketing director at L’oreal and Sainsbury’s, has been appointed to the board-level role of chief marketing officer.Jones will report directly to Paul Hayes, managing director of News International commercial. He joins News International after 18 years… Continue reading Carat UK marketing director joins News International

The IPA has published its 2008 Agency Census report showing that there was a record number of people working in agencies last year.There were 20,131 people working in 272 member agencies on September 1 last year compared to 19,077 people in 261 member agencies a year previously.This is a rise of 1,054 people and the… Continue reading IPA reveals record agency staff levels

WPP has rebranded its mobile agency Kinetic as Joule, which has been established to operate as a full-service standalone global agency within GroupM.In the UK the agency will be run by Joule UK management and will be the preferred mobile marketing partner for all GroupM agencies, according to reports.Joule will offer campaign strategy, implementation and… Continue reading WPP unveils full-service global mobile agency

CHI & Partners has launched a new full-service agency called MCHI, a joint venture with WPP’s Group M.Offering creative and media buying, MCHI is an extension of the agency’s previous media offering CHI & Partners Media.MCHI is headed by managing partners Tim Allnutt and Enyi Nwosu and has a staff of 45 and clients including… Continue reading CHI & Partners launches full-service agency MCHI