70% of advertisers, media companies and agencies believe that it is important to be able to buy audiences in a “holistic way”, across all screens including TV and video platforms – but broad adoption “is out of sight”.
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More than 80% of digital agencies now employ native advertising – but issues of scale, content creation and measurability need to be addressed, according to a new report.
They say you should never kick a man when he’s down, but sometimes it is too tempting when the man on the floor has been lashing out indiscriminately for the best part of two decades…
Initially for a six month period, Glanvill, a former CEO of Mindshare, will chair an advisory group, which will agree the brief for a “future-proof cross-platform measurement system”.
Lake Capital’s purchase of marketing agency Engine means the venture capitalist firm will unlock a sort of modern-day dowry; a brave and forward-thinking project to turbo-charge Engine’s margins. Is this the future?
The latest ABC release for the January to June 2014 period charts all the trends for the magazine market. Here, Newsline presents expert opinion and analysis from MediaCom, Carat and Manning Gottlieb OMD.
Outdoor advertising is in rude health – but what’s behind the success, and what innovations can we expect to see in the future? Newsline asked Mike Baker, CEO of the Outdoor Media Centre, to explain…
More than ever before clients are demanding content for their online platforms – but is Starcom MediaVest Group right to build them a machine that automatically serves up pre-existing material? Dominic Mills is not convinced.
Fighting fraud requires more than just developing better detection systems for bots, writes Marco Bertozzi – advertisers need to start looking more closely at the quality of what they are buying and be willing to pay for it.
Figures from the Jobs Index confirm that the level of marketing vacancies expanded both year-on-year and between the first two quarters of 2014.