More Audio Site articles

Commercial radio reached record listening figures in a number of key audiences during quarter one 2004, says the Radio Advertising Bureau (RAB). Referring to the recent RAJAR figures, the RAB said: “Commercial radio is continuing to increase its delivery of core audiences to advertisers.” During quarter one of this year, the RAJAR figures show that… Continue reading Key Audiences Tuning In To Commercial Radio Says RAB

Year on year analysis of listening for national radio services during the first quarter of 2004 reveals that BBC Radio 1 continued to see its audience decline, despite the arrival of loudmouth DJ, Chris Moyles, in the all-important breakfast slot.The BBC’s flagship youth station saw its weekly reach drop by 4.8% to just under the… Continue reading RAJAR Results Q1 2004: BBC Radio One Stuck In Slump

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The latest RAJAR listening figures for the first quarter of 2004 reveal a positive period for All Commercial radio, which saw its share of listening inch up by 0.2% points period on period to 45.5%. However, there was less than impressive news for All BBC, which saw its share of listening eroded by 0.3% points… Continue reading RAJAR Results Q1 2004: National Commercial Still Rising

The latest RAJAR listening figures show that Capital continued to see its grip on the London market loosen in the first quarter of this year as lynchpin DJ Chris Tarrant played out his last few weeks at the station.Tarrant hung up his head-phones at the end of March after seventeen years at the helm of… Continue reading RAJAR Results Q1 2004: Capital In Focus As Tarrant Leaves

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London. Top/Bottom 10 Weekly Reach (000s) % Change Station Survey Period Ending Mar 2003 Ending Mar 2004 % Change Classic Gold 1521 H 2 4 100.0 Signals Big AM (was… Continue reading RAJAR Results Q1 2004: Local Commercial Stations

Global advisor, Merrill Lynch, predicts that US advertising spending will increase by 6% in 2004 and admits the market “finally has growth to be proud of”. The Monthly Advertising Trends report says that US advertising spend is “rebounding nicely”, along with what seems to be a stronger than expected economy in the US. According to… Continue reading US Ad Spending Finally Has Growth To Be Proud Of Says Merrill Lynch

The Digital Radio Development Bureau (DRDB) has revealed that digital radio sales have increased by a staggering 229% year on year for the last twelve months. By the end of February 2004, the dramatic growth of digital audio broadcast (DAB) in the UK had pushed penetration to 509,000 units. Record sales of DAB products were… Continue reading Digital Radio Sales Hits Record Number In Last Year

The UK’s Virgin Radio landed the worldwide top spot for being the most listened to commercial broadcast station on the web, says US internet research company, Arbitron. Virgin Radio drew in a massive 357,199 hours of total listening time during the week from 22-28 March 2004. It was however, beaten to the overall top spot… Continue reading Virgin On Top As Internet Broadcast Station

A slow start to the year for US radio has forced market analysts at Merrill Lynch to re-think 2004 growth forecasts, the broker said today. The US radio industry growth for 2004 was forecast by Merrill Lynch to reach 8.0%, but due to poor quarter one results, analysts have gone back to their crystal ball… Continue reading US Radio Revenues Not Meeting Expectations