EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
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Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
| Maria Iu
The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
AA president explains why the training hub is so important to tackle talent retention.
Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
| Maria Iu
Everyone seems to be bingeing something on telly. But what do people who actually work in this sector watch?
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.
| Maria Iu
From My Therapist Ghosted Me to Prof G Markets, audio leaders in our industry share what’s coming out of their headphones.