The evolution of cross media measurement poses some tricky questions, writes David Pidgeon.
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The news comes as Dentsu announces a series of organisational changes across Amplifi, following an internal review.
Facebook has confirmed that it would allow the Conservative party’s “doctored” Kier Starmer video to run as a paid political ad on its platform, alongside calls for UK electoral law to be “brought into the 21st century”.
The BBC and ITV’s joint streaming service BritBox has launched in the UK this week, after signing deals with Channel 4, BT and Samsung. Here, industry experts give their reaction, alongside tweets from the public.
The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.
The industry body for commercial radio has promoted Michael Ireland to head of public affairs after four years with the business.
The network is set to launch in the first quarter of 2020.
The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.