The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% – an additional 22,200 copies to reach more than a million sales.
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By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
Ebiquity’s Christian Polman summarises the key themes from last week’s Future of Brands conference.
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
Confused.com’s chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with “meaningful social interactions”.
As part of the deal, JCDecaux will provide Camden with new, digitised bus shelters across the borough.