Following a six month consultation into the programmatic market’s compliance with current data legislation, the Information Commissioner’s Office (ICO) has made the early conclusion that parts of the sector are acting unlawfully.
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According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.
In its first acquisition since receiving investment from the French group Fimalac last month, London-based digital ad agency Jellyfish has bought creative agency Social Life.
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom’s executive head of strategy said this week.
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”
The entire daily market was down just -0.6% and most titles down marginally on October.
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.