Brands, agencies and publishers gathered for the formal launch of The Attention Council this week – “a loose confederation” of companies that promote the use of attention as a metric for understanding and trading media.
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Out-of-home audience research body Route is evolving its measurement system to include “spot level” ratings for ads played out on digital screens.
The links between TouchPoints and BARB have been deepened by integrating TouchPoints audience classifications into BARB’s daily reporting of television audiences.
Wavemaker UK has appointed Elliott Millard as its new head of planning, poaching him from rival OMD.
Effective media measurement, brand building and brand positioning were a big talking point at last month’s Future of Brands conference – hear insights from industry leaders here.
In this week’s Media & Marketing podcast, host John Reynolds chats to Justin Byam Shaw, director at the London Evening Standard and the Independent.
Featuring: Ally Owen, Christopher Kenna, Cephas Williams, Jennifer Jia, Jerry Daykin, and Lydia Amoah.
In celebration of International Women’s Day, adlanders reflect on where the industry stands and the changes that must be made.
Programmatic advertising specialist Scoota has appointed Nick Manning to its board as non-executive director.
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.