The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
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This week John Reynolds interviews the AOP’s managing director, Richard Reeves, as well as the new executive director of Mail Metro Media, Dominic Williams.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Overall, the daily market was down just -0.5% period-on-period, while the Sunday market was up 0.3%.
RHS Media’s The Garden continues to lead the home interest magazine market with an overall circulation of almost 435,000, more than twice that of its closest competitor.
Although the TV Listings magazine market is in decline, and circulations naturally drop post-Christmas, the top titles still perform well.
The Economist UK remains Britain’s most popular news and current affairs title, while Private Eye – recording declines – is second-best.
Most declines in the market were slight in H1 – with the exception of Men’s Health (which needs to work on its abs following a significant -16.9% decline period-on-period).
Cosmopolitan and Marie Claire are both hit hard, while John Lewis Edition climbs back into the top spot.