Michaela Jefferson talks to the lively Hearst UK CEO about new ways of making money, working with agencies – and why the adspend pendulum will swing back to magazine media.
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If Brexit negotiations continue to go badly and a solution to the Irish border issue remains elusive, what on earth will the Brexit cheerleading newspapers tell their readers, asks Ray Snoddy.
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
Although some titles recorded declines – the Financial Times, the Guardian and Observer were hardest hit, all down -2% – many other titles saw circulations rise.
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.