Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
Showing 1081-1090 of 4,122
More Press articles
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
The marketing body for consumer magazines, Magnetic, has today launched its first industry-wide campaign to highlight the benefits of quality attention to media planners and marketers.
In reaching millions of people around the world and reminding them of the high cost of a free press, The Washington Post has taken a very necessary action, writes Raymond Snoddy.
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
Q3 UK adspend for 2018 rose 5.1% year-on-year to reach £5.6bn – the 21st consecutive quarter of growth, according to AA/WARC Expenditure Report data published today. Here, industry bosses share their views on the findings.
The UK has marked its 21st consecutive quarter of market growth with the third quarter of 2018, driven in the main by increasing spend on online advertising.
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.