A new book reveals why we’re wrong about almost everything – and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
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Although some titles recorded declines – the Financial Times, the Guardian and Observer were hardest hit, all down -2% – many other titles saw circulations rise.
From Monday the cover price of the Daily Mail is set to rise from 65p to 70p. The 5p increase is the first weekday rise since February 2016.
The Telegraph is pursuing a registration-first strategy, having found that its registered users produce five times the value of an anonymous individual in terms of future revenue and long term return.
This week John Reynolds interviews the AOP’s managing director, Richard Reeves, as well as the new executive director of Mail Metro Media, Dominic Williams.
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Overall, the daily market was down just -0.5% period-on-period, while the Sunday market was up 0.3%.
RHS Media’s The Garden continues to lead the home interest magazine market with an overall circulation of almost 435,000, more than twice that of its closest competitor.
Although the TV Listings magazine market is in decline, and circulations naturally drop post-Christmas, the top titles still perform well.