At Newsworks’ Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
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Between January and December 2016, just two national newsbrands had a readership dominated by print – with the majority of readers now accessing news content via mobile.
According to the latest ad blocking report from the IAB, the proportion of British adults currently using ad blockers has remained at 22% for the last year.
Newsworks picked up three awards as ITV, MTM, Trinity Mirror Solutions, BBC World Service, MEC UK, Metro and MailOnline are all crowned category winners.
The Observer, Sunday Times and Sunday Telegraph all managed to increase their circulations over the year – the only titles in the market to do so.
The latest ABC results for the July – December 2016 period charts all the trends for the consumer magazine market. Here, industry experts digest the findings.
Publisher Hearst was a shining star in an otherwise poorly performing market, with three of its titles managing to record both period and yearly increases in circulation during the July to December period.
As the latest ABC circulation figures are released for the consumer magazine market, Newsline presents its round-up of the results.
Compared with other parts of the magazine market, men’s lifestyle is showing some buoyancy, with the majority of titles remaining fairly stable between July and December.
Although a fair number of titles recorded moderate levels of growth, or showed they were on an even keel, a large proportion also witnessed some disappointing declines in circulation between July and December 2016.